Pure London x JATC news and archive

Pure London x JATC announce dates for second joint edition, begins revealing exhibitors

Following on from the partnership’s launch, the now joint British trade shows Pure London x JATC have announced the dates of the event’s second edition, which is to once again be held in Olympia London. From July 14 to 16, the location will play host to a multitude of local and international brands spanning eight categories: Woman, Pop,...

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Child’s play and monster tailoring: AW24 Trends from Pure London x JATC

Bright and early Sunday morning, the first edition of the newly merged trade show Pure London x JATC [Just Around the Corner] opened its doors to the fashion world and with it came an influx of brands and retailers looking to connect and converse over the latest collections for AW24. To ensure attendees also had their finger on the pulse...

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Everything to know about the first combined Pure London x JATC trade show

Last August, it was revealed that two dominant UK trade shows were to come together in what was dubbed a “milestone” move to bolster their offer and reach. Pure London and its smaller competitor Just Around the Corner (JATC) are now preparing for their first combined event since the takeover, scheduled to take place from February 11 to 13 at...