Ray Ban news and archive

Eyewear brand Ray-Ban appoints A$AP Rocky as first creative director

There's a first for everything and, in the case of eyewear brand Ray-Ban, that is in the appointment of its first creative director. The position will be filled by hip-hop artist A$AP Rocky, according to a press release. Rocky will reportedly “unleash his avant-garde vision” on Ray-Ban Studios. "I've always admired Ray-Ban for how they stay true...

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Meta, Ray-Ban maker extend smart glasses partnership

Ray-Ban maker EssilorLuxottica said Tuesday that it extended a partnership with Facebook and Instagram owner Meta to develop smart-eyewear products after producing glasses that let users make calls, capture images and listen to music. The world's top eyewear maker and the US tech giant, which have been collaborating since 2019, launched the...

Fashion|In Pictures Featured

Ray-Ban and Meta launch next-generation smart glasses

Eyewear brand Ray-Ban and US company Meta, which includes Instagram and WhatsApp, have unveiled a new collection of smart glasses in partnership with EssilorLuxottica on October 17. Describes as the “next generation,” the new Ray-Ban Meta smart glasses offer the first-ever eyewear with live streaming and Meta AI built-in, which it hopes will...

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Mark Zuckerberg teases wearable tech device for Ray-Ban Stories

Mark Zuckerberg, the chief executive of Meta, has teased a new tech device that could potentially enhance the use of the company’s smart glasses it developed with EssilorLuxottica. On Facebook, Zuckerberg posted an image of himself next to founder and chairman of the luxury eyewear group, Leonardo Del Vecchio, who was seen trying a prototype of...

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Meta to open first physical retail store with Ray Ban Stories partnership

Meta, formerly Facebook, has announced it is preparing the opening of its first physical retail space, allowing visitors to have a hands-on experience with all of the company’s hardware products. Set to open May 9, the 1,550 square foot store is located in Burlingame, California, near its Reality Labs HQ, where Meta said it is working on...

Fashion

Ray-Ban launches first NFT glasses

Ray-Ban has debuted its first NFT glasses. The NFT was designed by German artist Oliver Latta, also known by the pseudonym Extraweg. Best known for his 3D motion designs, Latta is “inspired by everyday situations often depicting ambiguous and uncomfortable vibes as a way to provoke sensations in the viewers.” Ray-Ban is auctioning the piece off...

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Ralph Lauren, Gant, Reiss and more join line-up at Battersea Power Station

Battersea Power Station has announced the newest brands that are joining its growing list of retailers, including Ralph Lauren, Calvin Klein and Reiss. Other labels joining the line-up are Tommy Hilfiger, The Kooples, Ray-Ban, Lacoste, Mango, Le Labo, Aēsop, The Body Shop, and L’Occitane. Bought in 2012 with reconstruction on the site beginning...

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Can wearable tech be fashionable? Meet Facebook x Ray-Ban's new smart glasses

The Augmented Reality market has seen unprecedented growth since 2019, but AR glasses, often aesthetically bulky and ugly, were yet to experience a leap to adoption by the fashion industry. Google’s glasses are in case in point: in public nobody wants to wear a visible tech gadget on their face. Facebook earlier this year came up with an AR...