Reformation news and archive

Reformation launches holiday collection with Shrimps

American womenswear brand Reformation has launched a collaborative collection with London-based fashion label Shrimps for the holidays. The limited-edition collection of novelty knits has been inspired by seasonal gatherings and playing weird card games with the family to capture the “cozy revelry of the holiday season through the classic charm...

Business

Reformation partners with Ambercycle to feature cycora in its latest collection

Los Angeles-based sustainable fashion brand Reformation has partnered with material science innovator Ambercycle to introduce a collection featuring cycora, Ambercycle’s regenerated polyester. Marking the start of an ongoing collaboration, the partnership aligns with Reformation’s broader goal of becoming circular by 2030. "To us that means...

Fashion|In Pictures

Reformation launches jewellery with Clare Waight Keller

American sustainable fashion brand Reformation has launched its first jewellery collection created with former Chloé and Givenchy creative director Clare Waight Keller. The limit-edition vintage-inspired capsule jewellery collection draws inspiration from the roaring 20s and features earrings, bracelets, and necklaces all made with certified...

Fashion|In Pictures

Reformation unveils collaboration with Kacey Musgraves

American sustainable womenswear brand Reformation has unveiled a collection designed in partnership with Grammy-award-winning singer-songwriter Kacey Musgraves. The 17-style Kacey Musgraves x Reformation collaboration has been designed to share the singer’s desire for “slowing down,” with a collection that is less brat summer and more English...

Business

Ellen MacArthur Foundation and leading brands start The Fashion ReModel to pursue a circular approach

How to make money in fashion without making new clothes? That is ultimately the question that needs to be solved by the industry in view of the current take-make-waste models that churn out 100 billion (!) pieces of new clothing each year only to be discarded after a few wears. The Ellen MacArthur Foundation has announced a new initiative called...

Fashion|In Pictures

Reformation launches eyewear with Jimmy Fairly

American womenswear brand Reformation has unveiled a capsule collection of sunglasses with French eyewear brand Jimmy Fairly. The limited-edition collection marks Reformation’s first foray into eyewear and features sunglasses that encapsulate the brand’s signature, vintage-inspired designs. The collaboration, launching on May 15, includes five...

BusinessFeatured

Ganni, Reformation, and Patagonia join Rubi pilot to decarbonise fashion

California start-up Rubi, which is pioneering carbon-negative cellulosic textiles, has secured an additional 8.7 million US dollars in funding and announced it has signed up fashion brands Ganni, Reformation, H&M, Patagonia and rental platform Nuuly to its initial strategic pilot project. The latest round of funding was led by Talis Capital,...

Retail

Reformation to open Covent Garden store

Womenswear retailer Reformation is to open its new London flagship store in Covent Garden at 27 King Street on June 10. The 4,359 square foot space in Covent Garden will mark Reformation’s largest store in the UK, following the success of its first London store in Notting Hill in August 2019 and Shoreditch in December 2021. The UK flagship is...

Fashion

Tencel partners with over 40 brands to combat carbon emissions

Sustainable textile brand Tencel has partnered with over 40 brands, influencers at NGOs for its #MakeItFeelRight movement in order to combat carbon emissions. Having already generated more than 7,500 pledges, the aim of the movement is to contribute to the global reforestation effort in order to help save the planet. Each pledge results in a...

Retail

Aventura Mall announces six new retailers

Miami shopping destination Aventura Mall has announced the opening of six new retailers. The retailers include Reformation, Ralph Lauren, Azulu and Blue Nile. Anne Fontaine and Unode50 are returning, and brands such as Anine Bing, Hive and Colony and Aritzia are set to be opening soon. Featuring over 300 stores on its premises, the shopping...

Retail

Reformation to open flagship store in Covent Garden

Sustainable fashion brand Reformation is opening a new London flagship store in Covent Garden after signing a deal with Capital and Counties Properties PLC (Capco). The move will mark the brand’s second London store, with 27 King Street in Covent Garden joining its Notting Hill store that opened in August 2019. William Oliver, head of retail and...

People

Reformation founder responds to accusations of racism

Yael Aflalo, founder of popular sustainable womenswear label Reformation, has apologized after comments accusing her of racism appeared on social media. "Part of sustainability is treating people equally. I realize that I have failed you in that regard - especially the Black community," the brand founder wrote in a post shared to Reformation's...