Rental news and archive

CaaStle reportedly secures bridge loan to support Chapter 11 process

CaaStle has seemingly found a light at the end of the tunnel. The US fashion rental platform, which has worked with brands like LK Bennett and Derek Lam on branded rental offerings, is believed to have secured a 2.75 million dollar bridge loan to help support an impending Chapter 11 process and despite an ongoing lawsuit. According to a letter...

Business|Interview FeaturedMember

Clothing rental as a business model: 6 Lessons from 10 years of Lena the Fashion Library

Many clothing rental companies have come and gone in recent years, but Netherlands-based Lena the Fashion Library has remained steadfast. Co-founder Elisa Jansen admitted that it wasn't always easy, having only found the perfect pay-as-you-borrow business model after five years. “You have to be patient and really dare to test it if you are going...

BusinessFeaturedMember

Clothing rental: Sustainable alternative or hidden ecological fault?

The idea of renting clothes rather than buying them is convincing more and more consumers, especially as the fashion industry continues to be widely held responsible for heavy CO2 emissions. Indeed, with an annual growth of 10 percent, the clothing rental market seems to meet a need for more responsible commitment, particularly to limit the...

Fashion

Karen Millen launches in-store rental at Selfridges with Hurr

British fashion brand Karen Millen has launched an in-store rental service at luxury department store Selfridges in London and online with John Lewis in partnership with rental provider Hurr. Karen Millen states in the press release that the partnership allows it to expand its rental offering, while giving customers another opportunity “to...

Retail

Club L London launches rental offer with Hurr

Womenswear brand Club L London has launched a pop-up rental offering at Hurr’s Selfridges Oxford Street space, where it will be hosting the experience until November 26. Through the partnership, Club L will be making a selection of its occasionwear available to rent both in the store and via Hurr’s online rental platform. Around 250 pieces from...

Fashion

Hurr partners with Deliveroo for same-day fashion rental delivery

British fashion rental platform Hurr has teamed up with Deliveroo to bring rental fashion to customers’ doors in as little as 20 minutes within central London. The new collaboration, launching in time for the festive season, will allow Deliveroo users to rent pre-loved high-end fashion pieces from Hurr’s curated selection directly through the...

Retail

Hurr and Rat & Boa open rental pop-up in Selfridges

Rental platform Hurr has partnered with womenswear brand Rat & Boa to open a short-term pop-up in Selfridges. From November 13 to 16, customers will be able to visit Hurr’s existing space in Selfridges to rent an edited collection of signature Rat & Boa statement dresses. The line will be available to rent from a day rate of eight pounds and,...

BusinessMember

Asos and Hirestreet partner on subscription rental service

In an expansion of an existing relationship, Asos and Hirestreet are coming together on a new collaboration that will involve the introduction of a subscription rental service. The duo have worked together on a rental offer before, with Hirestreet having previously offered up 180 womenswear Asos pieces as part of its rental service in early...

RetailMember

By Rotation to open ‘largest-ever’ rental pop-up in London

Rental platform By Rotation is taking to the physical retail market with what it said will be “the world’s largest-ever fashion rental pop-up” set to open in Mayfair, London. The opening will come as part of the company’s five year anniversary and is associated with Westminster City Council’s Meanwhile On project, designed to support innovative...

Fashion

AllSaints launches unlimited rental subscription in the UK

British fashion brand AllSaints, which is celebrating its 30th anniversary this year, has launched an unlimited subscription rental clothing offering for men and women in the UK. The ‘AllSaints Rental’ platform will allow subscribed members to receive two items in their first box and then have the option to make multiple box exchanges with free...

Fashion

By Rotation partners with Airbnb for wedding season

Peer-to-peer fashion rental app By Rotation is teaming up with rental property company Airbnb to offer complimentary outfit rentals for those who’ve booked an Airbnb in popular wedding destinations. Airbnb said that users can apply to receive 150 pounds worth of By Rotation credit to rent a wedding outfit, as well as receive an additional 100...

BusinessMember

Monsoon to offer rental bridalwear and occasion dresses via MyWardrobe partnership

Monsoon has established a new partnership with rental business MyWardrobe that will allow customers to hire from a capsule collection of its bridalwear and occasion dresses. Riding on the ongoing rise of rental, the service has now been added to the British retailer’s website under the title ‘Rent Monsoon’, where wedding dresses, modern...