Topshop news and archive

Topshop launches European site across 23 countries

Topshop is continuing its rollout, this time on the digital front. The British brand has now introduced a dedicated European website, launched across 23 EU countries. The Shopify-based platform offers curated edits, new collections, hero categories, and seasonal drops, expanding the availability of its refreshed identity. The EU platform serves...

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Retail

Topshop to relaunch in Australia at Myer

British brand Topshop is continuing its relaunch in Australia, after signing a deal to launch across all 56 Myer department stores across the country from February 2026. The move follows the brand's relaunch this year in the UK, Ireland, France and Denmark with various fashion retailers, including British retailers John Lewis and Liberty, Irish...

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Fashion

Topshop to headline world’s first AI-driven catwalk showcase

British fashion brand Topshop is continuing its revival by headlining the world’s first AI-driven, immersive, shoppable catwalk experience by THG Studios, the creative marketing agency from e-commerce solutions provider THG Ingenuity. The fashion event will take place on February 26, 2026, in collaboration with headline sponsor, PayPal and...

Retail

Topshop and Topman to launch in John Lewis stores across the UK

Topshop and Topman announced a new partnership with department store John Lewis to expand their physical retail presence across the UK. Beginning in February 2026, Topshop will be available in 32 John Lewis locations, while Topman will launch in six stores. The collections will feature a curated selection of popular styles, including Topshop’s...

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Business

Recognition vs. Reinvention: Exploring Topshop’s challenge to reclaim fashion

Topshop’s name still carries an air of cultural significance, indicative of a time when high street fashion could define not just wardrobes, but an entire generation’s identity. Its legacy is entangled in more than just clothing: it was a brand that set the tone for youth culture and shaped how fashion was experienced. As it attempts a return,...

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Fashion|Opinion

Topshop’s return to the High Street: A reunion at Liberty

This August, a familiar name in British fashion history reappears on the London retail map. Topshop and Topman, once synonymous with Oxford Street’s democratic glamour, will return to physical retail with a residency inside Liberty’s Tudor-framed store. It is an ironic twist of geography: just streets away from their former Oxford Circus...

Retail

Topshop reveals Liberty as UK wholesale partner

Since Topshop management confirmed plans to roll-out the newly revived brand through wholesale, onlookers have continued to speculate who exactly its UK partner will be. Now, just days after Topshop made its official relaunch in a runway show on Trafalgar Square, the mystery seems to have been solved. On its Instagram page, Topshop continued its...

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Fashion|In Pictures

Welcome back Topshop: Brand takes to Trafalgar Square for long-awaited revival show

British brand Topshop has officially made its return after a months-long roll-out with a capacious runway show on London’s Trafalgar Square. The event, which brought together celebrities and the general public, served as a celebration of the relaunch of Topshop’s e-commerce site, which officially marked its revival as a standalone brand. On...

Fashion

Topshop relaunches standalone website

Topshop has officially returned to the online sphere as a standalone brand. The British label has relaunched its e-commerce site, a significant next step in its ongoing roll out. Currently only available to UK customers, the site offers the full collections of both Topshop and Topman, spanning everything from dresses and jeans to footwear and...

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Fashion

Topshop to relaunch with a catwalk on London’s Trafalgar Square

Once a high street titan, Topshop is staging its long awaited comeback. On Saturday, August 16th, London’s Trafalgar Square will be transformed into a sprawling, open-air catwalk and street party in what might be the most public fashion spectacle the capital has seen in a while. The occasion? A relaunch of Topshop.com and a strategic effort to...

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Fashion

Topshop partners with Cara Delevingne for relaunch

To mark the return of Topshop, which is officially relaunching next month, the fashion brand is partnering with model Cara Delevingne as the “face of its bold new era”. In a statement, Topshop said that Delevingne, who worked with the high street retailer more than a decade ago, was chosen for “embodying the fearless spirit and distinctive style...

Retail

Topshop confirms French and Danish stockists

As Topshop continues its relaunch roll out, the fashion brand has slowly been unveiling how and where it will be showing up for customers. Following on from McElhinneys’ revelation that it will be stocking the brand from August 21, more third-party partners have now been revealed. In a statement to Drapers, Topshop confirmed that it would be...