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Business|Interview

The Do’s and Don’ts of trend forecasting: How to use It without losing brand direction

Buenos Aires – In recent years, access to trend information has multiplied. Social media, digital platforms, artificial intelligence, and data analysis tools have accelerated the circulation of cultural and aesthetic signals, but they have also made interpretation more complex. For brands, the challenge is no longer accessing information, but...

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Fashion|IN-DEPTH

From Animal Crossing to esports: How fashion met gaming

While the mash-up between the gaming and fashion worlds is by no means new, the relationship between the two industries has undeniably been growing in recent years. Now, from fast-fashion giants to storied luxury houses, it seems everyone wants a piece of the digital pie. It’s perhaps unsurprising that fashion is embracing the world of gaming...

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Business

How these top business trends will affect the fashion industry

Commerce is changing quickly. The way companies do business - the tools and strategies they use, the technologies they implement and the way they present themselves and interact with the customer - is evolving. Brands that can’t keep up with these changes risk being left behind. On Thursday, in the North of Amsterdam, at the Eye Museum...

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