Vila news and archive

Vila marks the turn of the season with 'The Shift', shot in Iceland

Danish brand Vila, part of the Bestseller group, has introduced 'The Shift', its new pre-autumn campaign, photographed in Iceland and built around the transition between summer and autumn, according to a press release. The range leans on contrast, pairing substantial outerwear and tactile knitwear with fluid silhouettes, delicate lace, sheer...

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Bestseller denies ‘damaging’ child labour allegations

Danish fashion giant Bestseller – the parent company of Jacks&Jones, Vero Moda and Only – has denied claims made against it by broadcaster TV 2 alleging evidence of child labour among its supply chain. In a public statement, Bestseller specifically referenced two documentary episodes aired by the Danish media firm via TV 2 and TV 2 Play which...

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Vila’s 3D journey from samples to showroom

Danish label Vila held its first buyer event based entirely on 3D technology this year. So how did the Bestseller-owned brand create the virtual experience and how far has Vila come in its 3D design process? A designer and sales manager share their journey. Two avatars greeted buyers from Europe’s biggest online retailers at the entrance to Vila...