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Calvin Klein and Tommy Hilfiger added to ‘Brands at M&S’ platform
Marks & Spencer has added PVH-owned brands Calvin Klein and Tommy Hilfiger to its third-party online platform, ‘Brands at M&S’, as it looks to boost its offering for male consumers. The inclusion of the two labels will see the addition of products for men and women to the platform, spanning the likes of underwear, lingerie, loungewear and...
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Calvin Klein's latest viral campaign underscores power of celebrity endorsement
Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...
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Veronica Leoni redefines American minimalism for a new era at Calvin Klein
It has been six years since Calvin Klein ceased operations of its high-end collection line, which, under its final iteration helmed by Belgian designer Raf Simons, carried the unwieldy moniker of 205W39NYC. Despite its avant-garde aesthetic and cult following, Simons’ tenure never fully resonated with the broader Calvin Klein audience. Prior to...
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Calvin Klein returns to New York Fashion Week under new creative vision
After a hiatus of nearly seven years, Calvin Klein is making a highly anticipated return to New York Fashion Week. The PHV-operated brand will show its first runway collection under new creative director Veronica Leoni. The last collection it showed was under Raf Simons in September 2018. “This debut represents a new era of innovation and...
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Lego Group CFO Jesper Andersen joins PVH board of directors
PVH Corp. has announced the appointment of Jesper Andersen, executive vice president and chief financial officer of the Lego Group, to its board of directors. He has also been appointed to the board’s audit and risk management committee. Commenting on the new addition to the board, Stefan Larsson, PVH chief executive officer, said in a release:...
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On, Patagonia, Puma, PVH, Salomon test Carbios' fibre-to-fibre recycling technology
Just over two years ago, in July 2022, the four textile and footwear brands On, Patagonia, Puma and Salomon announced that they had joined forces with French biochemical company Carbios to utilise its unique biorecycling technology for synthetic fibre recycling and to improve the recyclability and ongoing reusability of their products. This...
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Fredrik Olsson to join PVH as CEO of EMEA region
PVH Corp. has appointed Fredrik Olsson as CEO of PVH EMEA. Olsson, the company said in a release, will join the company in the fourth quarter and report to Stefan Larsson, CEO of PVH Corp. He will relocate to Amsterdam together with his family and be based in PVH’s EMEA regional headquarters office. Commenting on the new appointment, Larsson...
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Calvin Klein hopes to go viral a second time with Jeremy Allen White campaign
Anyone following fashion accounts on Instagram or other social media channels will have seen new images of actor Jeremy Allen White fronting Calvin Klein underwear. The New York-based star is the face of the brand’s newest campaign as the global fashion season returns in force in September. Directed and shot by Mert Alas, the campaign shows...
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Kate Gulliver joins PVH board of directors
PVH Corp. has appointed Kate Gulliver, chief financial officer and chief administrative officer at Wayfair Inc., to its board of directors, effective immediately. The company said in a statement that Gulliver has also been appointed to the board’s audit & risk management committee. Commenting on Gulliver’s appointment to the board, Stefan...
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What's next for Calvin Klein?
This week, Calvin Klein announced Veronica Leoni as the new creative director for its mainline collection, which was temporarily shuttered in 2018 after the unceremonious exit of Raf Simons. It makes good commercial sense that parent PVH wants to rekindle the high-end line, but the group is not a luxury operator and will have to balance Leoni’s...
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The path forward: OECD perspectives on company-union agreements' role in shaping responsible business practices
During the Organisation for Economic Co-operation and Development (OECD) forum on due diligence in the garment and footwear sector, which took place in Paris from February 19 to 23, prominent experts delved into the potential of legally binding agreements voluntarily adopted by companies and global trade unions. Representatives from various...
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PVH appoints Tommy Hilfiger North America president; chief people officer
PVH Corp. has announced the appointment of Sophia Hwang-Judiesch as the president of Tommy Hilfiger North America and promotion of Amba Subrahmanyam to chief people officer. Hwang-Judiesch joins the company on January 8, 2024 and will report to Stefan Larsson, CEO of PVH. The company also said that both leaders will join PVH’s executive...
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