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Aldi launches first-ever own brand loungewear collection

By Danielle Wightman-Stone


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courtesy of Aldi

Value supermarket Aldi is launching its own-branded fashion line with prices starting at just 1.49 pounds.

The supermarket’s own branded loungewear embraces the logo-heavy aesthetic of sportswear brands such as Nike and Adidas, with its logo and brand colours emblazoned across every piece.

Dubbed Aldimania, the gender-neutral collection features grey hoodies, pyjama sets, hipsters and socks, available in small to XXL sizes.

courtesy of Aldi

In a press release, Aldi said that the range encourages its fans to be “loud and proud” with the pieces designed to allow them to wear Aldimania from head-to-toe.

To launch the collection, Aldi showcased the pieces on the main billboard in Leicester Square in London, with the tagline ‘Aldi’s Just Done It,’ which surely is a play on Nike’s ‘Just Do It’ slogan.

Aldimania launches online on April 25 and in-stores from April 29. Prices start from 1.49 pounds for the socks, then 4.99 pounds for the pants, 12.99 pounds for the pyjama sets and 14.99 pounds for the hoodie.

courtesy of Aldi