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Celebrities and brands pause Instagram in Stop Hate for Profit campaign

By Don-Alvin Adegeest

16 Sep 2020


The charity Stop Hate for Profit is asking Instagram users to join a 24-hour social media “freeze” on Wednesday, during which they put up a message about Facebook Group’s “repeated failures to address hate speech and election disinformation on their platforms.”

In July brands including Adidas, Birchbox, Dockers and French Connection US paused their advertising in support of the campaign to counter the spread of racist rhetoric across its social media platforms, including Facebook and Instagram.

On Wednesday celebrities Kim Kardashian West, Katy Perry, Michael B. Jordan and Ashton Kutcher confirmed their support of a 24-hour Instagram “freeze.”

Stop Hate for Profit is an ongoing campaign to hold social media companies accountable for hate on their platforms.

With the support of more than 1,200 businesses and non-profits and countless consumers, the campaign sent a clear message to Facebook in July 2020 with its ad pause: stop valuing profits over hate, bigotry, racism, antisemitism, and disinformation.

The Stop Hate for Profit coalition is calling on all advertisers to hit pause on ad spending and requesting Facebook to meet specific demands, such as preventing lies in political ads, closing down groups that are associated with violence, and allowing victims of severe harassment to immediately reach a live Facebook representative for help.

Image via Stop Hate for Profit