Cos to return to NYFW in September

London-based fashion brand Cos, part of the H&M Group, has confirmed that it will return to New York Fashion Week in September to launch its autumn/winter 2023 campaign.

Following its debut NYFW show in September 2022, Cos said in a short statement that it will present its AW23 collection as part of the Council of Fashion Designers of America's official schedule to engage “with communities at the forefront of fashion, art, music and design”.

The show will take place on September 12 at 7pm EDT and will be streamed live on cos.com for its global audience. Steven Kolb, chief executive at the CFDA, said: "New York Fashion Week continues to be an important stage for global brands to make their mark. The CFDA is delighted to welcome Cos back to the official NYFW schedule this September.”

To coincide with joining the NYFW schedule, Cos launched a new campaign featuring singer-songwriter Kelela alongside actor Will Poulter offering an insight into the AW23 collection that showcases Cos’ fresh approach to understated luxury focused on fine details and tailoring.

Cos has also previously shown on-schedule at London Fashion Week.