Hèrmes handbags are a good investment, says wealth report

Investing in luxury brands could bring large returns, especially buying an Hèrmes handbag, according to Frank Knight’s The Wealth Report. Serious collectors are spending six figure sums on handbags, setting a world record in 2017, when Christie’s sold an Hermès Himalaya Birkin at auction for 386,000 US dollars. Since then, the secondary market for handbags has continued to grow, with pieces fetching dizzying sums on a regular basis. Indeed, such is the demand that Christie’s now host seven live and online auctions each year, in Asia, the US and the UK.

The report says aficionados can visit entire museums devoted to them – one in South Korea is even bag shaped – and in April, the V&A in London launches a dedicated exhibition, Bags: Inside Out. Passionate collectors such as Singapore socialite and entrepreneur Jamie Chua and Paris-based Julia Kovaljova have thousands of social media followers.

As with other investments of passion like rare whiskey, whose value has risen sharply in recent years, handbags are increasingly being seen as an investment class in their own right, as well as highly desirable fashion accessories.

To that end, Art Market Research (AMR), which supplies much of the data for the Knight Frank Luxury Investment Index (KFLII), has launched the first indices tracking the price performance of handbags.

Hèrmes bags are a good investment

Focusing specifically on bags made by Hermès, this index has more than doubled in value, rising by 13 percent in 2019 alone (see page 90).

“All of our indices on antiques and collectables use a basket of goods methodology in the same way as the consumer price index,” says AMR’s Sebastian Duthy. “However, it’s only been possible to create an index on handbags now because of the frequency with which many iconic pieces are coming to auction today.”

Although bags made by other luxury brands like Chanel and Louis Vuitton are also highly collectable, it is those made by Hermès that attract the highest prices and are considered the most desirable.

“The history of Hermès and the craftsmanship of the maison are intrinsic to the pieces, which greatly affects demand for, and therefore the value of, its handbags,” explains Rachel Koffsky, Head of Sales for Christie’s Handbag department in London.

“Other brands have come and gone, but in the century since these first handbags were introduced, the materials and tech- niques used by Hermès have remained extremely consistent – which is why so many have survived. The Birkin, for example, is made by hand in an atelier and can take up to 40 hours using a double-needle saddle stitch that cannot be replicated by a machine. It is the pinnacle of what a handbag can be.

“With other contemporary brands, while bags may still be of high quality, sometimes fashion is the primary function. Hermès bags are made to last. That’s not to say we don’t sell beautiful bags from other makers – but there are far fewer of them.”

Article source: Frank Knight, The Wealth Report; image source: Hèrmes Himalaya Birkin via Christie’s