LATAM Fashion Circle showcases South American brands in Paris
How can the heritage of Latin American artisanal skills be transformed into an offering that can find its place on the international market? This was the challenge Dan Silva set for himself when he conceived his LATAM Fashion Circle project. A project that has now become a reality.
When asked by FashionUnited why he named his event LATAM Fashion Circle, he replied: “LATAM is for Latin American, and Circle because I believe fashion is built around circles of mutual support. I envisioned this initiative with the idea of moving forward together, as a group”.
During Paris Fashion Week, he is bringing together eleven brands from the South American continent to the heart of the Marais (16 rue de Turenne), Paris's fashion epicentre.
The brands present at the showroom are predominantly Colombian: Anca Ravelo, Antoine Atelier, Faride Ramos, La Petite Mort, Laura Aparicio, Patricia Acosta, and Paula Mendoza WomaJewelry.
The selection also includes two Argentinian brands – Cachí and Kostüme – and one Brazilian brand, Argalji.
La Petite Mort and Antoine Atelier: two contemporary expressions of Colombian craftsmanship
Founded by Andrés Durán and Jonathan Cortez, La Petite Mort combines tailoring with traditional Colombian artisanal weaving.
The studio has a social dimension, championing production carried out entirely in Colombia by local seamstresses and artisans. This includes elderly people in vulnerable situations, for whom the brand aims to guarantee dignified working conditions.
After working in footwear and leather goods for industrial brands, Patricia Bueno turned away from mass production to found Antoine Atelier.
She now develops pieces handmade by Colombian artisans. Plant-based fibres and traditional artisanal techniques are reworked through design, deconstruction, and customisation to create contemporary accessories.
Her work is supported by sophisticated imagery that adopts international fashion codes to create a distinctly exotic aesthetic.
Main idea is to promote brands still unknown in Europe
“When you ask most professionals if they know any Latin American brands, the majority can't even name one,” explains Dan Silva. “At best, they mention the Venezuelan designer Carolina Herrera or the Colombian Esteban Cortázar, who was the artistic director of Ungaro. That is as far as it goes”.
“Through this organisation, I want to give designers the opportunity to speak to multi-brand buyers and also to gauge the mood of the Western clientele gathering in Paris for Fashion Week,” he adds.
In fact, its formula is a mix of business-to-business appointments on October 1 and 2, and business-to-consumer with a public opening on the weekend of October 3 and 4, 2026.
It is worth noting that this first edition is supported by ProColombia. This is the agency responsible for promoting the exports and internationalisation of Colombian companies. The support is part of a broader strategy to connect South American brands with buyers, distributors, retailers, and other players in international markets.