Rebag opens own auction house for pre-owned luxury items

Rebag, a platform for buying, selling and trading designer handbags, accessories, watches, and jewellery, has launched its own auction house for luxury items.

Called Rebag Auction, the new features allows users to bid on high-end items, such as rare Hermes and Louis Vuitton handbag styles.

The auction feature promotes the idea of luxury goods as a valuable asset, similar to how works of art are considered in the traditional auction world in that they retain or increase in value over time.

Each week Rebag will list the latest arrivals during which bidding is first extended to VIP customers before all users are able to bid on items. Following the two auction cycles, the collection will be available for immediate purchase on Rebag.com and at Rebag store locations.

The interactive and time-sensitive nature of Rebag Auction will increase client engagement and build brand loyalty, the company said in a statement, as those who seek one-of-a-kind items will be eager to enjoy access to weekly new arrivals and compete with other luxury enthusiasts to win the most coveted items from 50+ of the world's most sought after brands.

No buyer’s fee

The auction feature also allows clients to invest in exceptional items without charging a buyer’s fee, as is customary on auction platforms. Users will benefit from setting a maximum bid and allowing Rebag to automatically bid on their behalf–an effortless way to increase their chances of being the final winner.

"We are thrilled to be launching Auction to redefine what is considered a collectible in the luxury resale space," says Charles Gorra, Founder and CEO of Rebag. "Given the scale of our platform, we are now able to launch Rebag Auction to optimize liquidity for our customers, while giving them access to highly coveted pieces in the most exciting way.".

The announcement follows the news of Rebag's recent partnership with Moda Operandi, featuring a one-of-a-kind digital trunkshow offering the luxury platform's clients exclusive access to Rebag's most sought-after styles.