Whistles unveils debut kids collection
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Whistles Kids will launch with a 44-piece unisex collection designed for ages 3-9 inspired by on-rotation staples from its womenswear collection.
The debut collection has been “mindfully created to ensure kids feel comfortable and cool during everyday adventures,” explains the retailer in a press release, and aims to offer a capsule closet for “the contemporary kid,” that enhances play.
Whistles' utilitarian and easy-wearing ethos is at the heart of the childrenswear line with button-up workers' jackets, jersey joggers, T-shirts, and relaxed-cut trousers. There is also a mischievous monster motif and sweatshirts featuring fuzzy W logos that tap into the collegiate trend.
In addition, there are staples from the womenswear collection that have been “reinvented for little legs,” including Barrel-leg jeans available in three washes, and cotton dresses and shirts featuring frilly sailor’s collars, which create the opportunity for mini-me looks.
The collection has also been purposefully designed with 95 percent of the pieces crafted from responsible materials.
Whistles Kids launches on April 14 with prices ranging from 16 to 45 pounds.