Only, Only & Sons and Only Carmakoma invite everyone to shine with new party collections

Danish fashion brand Only, part of Bestseller, has unveiled a joint party collection with Only & Sons and Only Carmakoma that invites everyone onto the dance floor. Black is the common thread across all three lines, brought to life through a play of materials: shimmering sequins, matte crêpe, velvet, lace and tulle.

Titled 'Plus one? Plus everyone.', the campaign was shot in the city at night, set against neon lights and glowing streaks of light. The collection offers a silhouette for every guest, with a wardrobe that moves from the first aperitif to the last dance. The collections are available at multibrand boutiques, in Only stores and through the brand's online store.

Only: playing with styles

Only designs for the fashion lover who enjoys playing with different styles. Key pieces include a draped lurex mini dress with balloon sleeves and a V-neck, a black sequin dress with statement shoulder pads and a short black jacket with gold buttons, paired with an asymmetric gold sequin skirt.

The line also includes a strapless dress with a sheer tulle underskirt, made for standing out effortlessly, a velvet slip dress with lace trim and an oversized, semi-sheer sequin poncho top styled over a black sequin skirt, for those who love layering and transparency.

Sculptural silver earrings, large hoop earrings, a metal chainmail clutch and a mirrored silver clutch bag complete the looks. For a bold accent, the brand pairs cobalt blue socks and pointed pumps with a faux leather top and a sequin skirt.

Only & Sons: timeless elegance with a wink

For Only & Sons, the evening revolves around timeless elegance with a wink. The menswear label carries its denim heritage into the festive wardrobe with sharp black suits, a white shirt and a skinny tie, or a bow tie for those who want to go a step further.

The look stays effortless, with a hand in the pocket, slicked-back hair and the natural nonchalance that defines the Only & Sons man. With the right attitude, every suit works at any age.

Only Carmakoma: shining in every size

Only Carmakoma brings the party trends to sizes 40 to 48, combining a precise fit with plenty of confidence. An asymmetrically draped top with a silver fastening is paired with a long sequin skirt with a subtly sheer hem, creating a look that celebrates curves.