Gen Z news and archive

LVMH’s luxury wobble: What happens when desire dulls

When the world’s largest luxury conglomerate catches a cold, the entire sector feels the chill, they say. That’s the message from LVMH’s latest quarterly earnings, which revealed a 9 per cent decline in fashion and leather goods sales, a sharp contrast to the brand’s post-pandemic boom and a reality check for a market that continues to be in...

Featured

Fashion

Puma taps into Manchester’s youth culture with R-City initiative

This summer, German sportswear Puma launches R-City, a seven-month initiative embedded not in global capitals of fashion but in the neighbourhoods of Greater Manchester, from Moss Side to Salford, Fallowfield to Wythenshawe. On the surface, the campaign reads like a millennial-marketing dream: free gym memberships, music masterclasses, youth-led...

FashionPartner Content

Gen Z reintroduced by Future Snoops

Future Snoops’ Gen Z Reintroduced reveals that age-based consumer groups only share about 10 percent of the same wants, tastes, dislikes, and purchasing habits. Generation Z are digital natives with imagery and information at their fingertips and popular culture literacy that makes them challenging to pin down. Unlike their Millennial...

Featured

Fashion

Cleats for the streets: is this the peak of the football trend?

Football boots are making a major comeback as Gen Z ventures onto the streets in cleated footwear. What’s driving this trend? Experts from Adidas and Zalando offer some insights. Football is once again playing a prominent role in fashion, influencing not only streetwear but also designer collections. Football shirts have become wardrobe staples,...

Fashion

Pinterest forecasts a boho revival and digital detox for Summer 2025

Pinterest’s 2025 Summer Trend Report signals a seasonal pivot towards rustic minimalism, nostalgia-fuelled fashion, and nature-led lifestyle choices, as digital-weary consumers—led by Gen Z—embrace tactile aesthetics and conscious escapes. The platform’s internal data reveals a dramatic uptick in searches for “digital detox” (+72 percent) and...

Podcast

Podcast: Outfits that both Millenials and Gen Z can agree on

This week's "Nothing to Wear" episode features the host, in conversation with social media star Liv James, exploring matching sets, sheer skirts, and the ongoing fashion debate between Gen Z and millennials. They challenge the notion of age-related clothing restrictions and discuss how both generations can find inspiration in each other's style.

Featured

Fashion

Trend spotlight: Cow print emerges as 2025’s leading motif

From classic to cult, animal prints have evolved as style signifiers. Animal prints continue to dominate the fashion landscape, but a closer look at consumer behavior and digital search patterns reveals a significant recalibration in print preferences. Once synonymous with the exotic and glamorous, 2025’s top animal prints are embracing a more...

Featured

Fashion

How fashion brands can win in the age of infinite scrolling

The rise of short-form content has fundamentally reshaped consumer behavior, presenting both challenges and opportunities for fashion brands vying for attention in an oversaturated digital landscape. Cristiano Winckler, from Somebody Digital, shares with FashionUnited how brands can navigate this reality and leverage scrolling habits to their...

Retail

UK Mother’s Day spending to reach 2.4 billion pounds

Consumer spending for Mother’s Day 2025, which is celebrated in the UK on March 30 this year, is set to reach 2.4 billion pounds, a 5 percent increase from last year, as research from GlobalData reveals that consumer participation is on the rise. Data and analytics company GlobalData reveals that the proportion of UK consumers planning to...

Featured

Fashion

Gen Z and millennials prioritising quality and sustainability for luxury purchases

Gen Z and millennial consumers are driving a shift towards “accessible luxury,” prioritising quality, sustainability and a secure, seamless shopping experiences, according to new research from Tink, the payment services and open banking platform. The research, conducted by Censuswide in the UK, shows that Gen Z and millennial consumers, who...

Retail

Online retail study reveals generational shifts in shopping preferences

A comprehensive survey by SmartBuyGlasses has unveiled significant shifts in US consumer behaviour that could reshape fashion retail strategies. Counter to conventional wisdom, younger consumers (20-34) demonstrate lower online shopping frequency than their older counterparts, though their influence on family purchasing decisions remains...

FeaturedMember

Business

'Fashion Future': What do younger generations demand from the fashion industry?

Fashion has always been obsessed with youth, but while designers look to the younger generation as a source of inspiration, the generation they are courting is rarely represented when it comes to concrete questions and decisions. Trend seminars and retail conferences repeatedly emphasize the importance of attracting Generation Z - born between...