Gen Z news and archive

How fashion brands can win in the age of infinite scrolling

The rise of short-form content has fundamentally reshaped consumer behavior, presenting both challenges and opportunities for fashion brands vying for attention in an oversaturated digital landscape. Cristiano Winckler, from Somebody Digital, shares with FashionUnited how brands can navigate this reality and leverage scrolling habits to their...

Retail

UK Mother’s Day spending to reach 2.4 billion pounds

Consumer spending for Mother’s Day 2025, which is celebrated in the UK on March 30 this year, is set to reach 2.4 billion pounds, a 5 percent increase from last year, as research from GlobalData reveals that consumer participation is on the rise. Data and analytics company GlobalData reveals that the proportion of UK consumers planning to...

FashionFeatured

Gen Z and millennials prioritising quality and sustainability for luxury purchases

Gen Z and millennial consumers are driving a shift towards “accessible luxury,” prioritising quality, sustainability and a secure, seamless shopping experiences, according to new research from Tink, the payment services and open banking platform. The research, conducted by Censuswide in the UK, shows that Gen Z and millennial consumers, who...

Retail

Online retail study reveals generational shifts in shopping preferences

A comprehensive survey by SmartBuyGlasses has unveiled significant shifts in US consumer behaviour that could reshape fashion retail strategies. Counter to conventional wisdom, younger consumers (20-34) demonstrate lower online shopping frequency than their older counterparts, though their influence on family purchasing decisions remains...

BusinessFeaturedMember

'Fashion Future': What do younger generations demand from the fashion industry?

Fashion has always been obsessed with youth, but while designers look to the younger generation as a source of inspiration, the generation they are courting is rarely represented when it comes to concrete questions and decisions. Trend seminars and retail conferences repeatedly emphasize the importance of attracting Generation Z - born between...

Fashion

Gen Z redefining luxury watch trends

Generation Z consumers, born between 1997 and 2012, are “making waves” in the pre-owned luxury watch sector, according to new research from pre-owned watch specialist Watchfinder & Co. The research, looking into the purchasing habits of Gen Z consumers in the UK, found that this generation is redefining luxury watch trends, as over half (54...

RetailFeatured

Gen Z pioneers digital resale economy

A new wave of teenage entrepreneurs is transforming online marketplaces, with over 400,000 US teenagers generating income by selling second-hand items, according to recent research by Whop. The study of 1,655 teenagers aged 12-18 reveals a sophisticated digital economic landscape. Clothing resale emerges as the most prominent income stream, with...

Retail

Gen Z shoppers set to spend over half a billion pounds on Black Friday

More than 85 percent of students will make a purchase during Black Friday, reveals new research from UNiDAYS, the Gen Z affinity network, with over 60 percent expected to spend more than 50 pounds. UNiDAYS adds that 4 in 5 students will shop during the Black Friday/Cyber Monday weekend “because of the great deals,” with 38 percent planning to...

Retail|Interview Featured

The high street's digital-physical fusion: How Gen Z is reshaping retail

As Britain's high streets navigate an era of profound transformation, new research suggests younger consumers are far from abandoning physical retail — they are instead driving its evolution toward experience-led commerce. To understand this shifting landscape, FashionUnited spoke with Dan Edelman, Vice President and General Manager of UK...

Background

The Gen Z dilemma: eco-conscious but addicted to fast fashion

One of the most-read articles on FashionUnited in October was about unauthorised Shein outlets -- pop-up shops that pretend to be by the Chinese internet giant but are simply riding on the brand's popularity. Pop-up shops opened in Dutch cities such as Arnhem, Utrecht and Rotterdam, offering clothes at extremely low prices. These shops have been...

BusinessFeaturedMember

Launchmetrics: Premium brands come out on top in evolving Gen Z interests

Gen Z consumers continue to be the talk of the town for fashion brands, many of whom look to target this tech-savvy consumer in what has become an increasingly competitive market. In order to gauge where such brands stand, analytics platform Launchmetrics has released a detailed report on which brands are making it – and which ones are not...

Retail

Ebay states shoppers approaching Black Friday with “money-saving mindset”

Marketplace Ebay is predicting a “reimagined Black Friday” this year as the rising cost of living has left 50 percent of UK consumers holding off on deals throughout the year to make the most of deeper discounts this Black Friday. According to new research from Ebay carried out by Markettiers, it found that almost half (48 percent) of Brits will...