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Pulco becomes the first padel apparel brand to launch at Harrods

Racket sport Padel is on the rise in the UK, and Pulco has become the first-ever padel apparel brand to be stocked in luxury department store Harrods. The UK-based padel apparel brand, founded by Joe Middleton, former president of Levi’s EMEA and chief executive of Canterbury, draws inspiration from the sun-drenched courts of Acapulco in Mexico,...

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Retail

Bold, brilliant, blue: How 2027's colour of the year sets a new standard for brand activations

There's something undeniably magnetic about a bold, saturated colour when it takes over a physical space, and WGSN's Colour of the Year for 2027, Luminous Blue, proves this in spectacular fashion. Described as "both mysterious and eccentric," this rich, potent blue has become a beacon for brands daring enough to wield colour as a full-bodied...

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